So…I’m in the office today & having a conversation with the team regarding the re-branding of Astro studios & one of the guys, who to me is the antithesis of what Astro’s culture & mentality stands for, chimed in to ask if they had a particular t-shirt design in ‘Xtra medium’.
Now, this may seem like a trivia mistake or some guy trying to generate a cheap laugh but it’s a great example how designers are constantly challenging the norm & thinking outside of the box. I know, he probably was thinking nothing of the sort when he made the off-hand comment but it really made me think about the opportunities within the mundane we can enrich though looking at a problem though a different lens & with fresh eyes.
Quote of the day, Xtra Medium…